Immoral Trademarks Ban is FUCT

In a ruling that was not at all a surprise given its earlier decision allowing the registration offensive marks, the Supreme Court has found that the longstanding prohibition on registering immoral and scandalous trademarks violates the First Amendment. The victory by fashion brand FUCT success is a sign of streetwear’s rapidly growing cultural influence. Not long ago, streetwear synonymous with ASBOs (UK – anti-social behavior orders), danger, and illegality in racially charged trope. Now, street fashion is restyling the law.